"Needful things”….. for Dealers

We recognise that an antiques and/or collectors fair cannot be successful in the long term without its dealers being happy with what is on offer and being provided by the fair organiser.

Here are some of the reasons why we think our Fairs are different...

Venues

Currently our fairs will be on Sundays, we are not trying to compete with the large fairs at Ardingly or Detling so we will avoid dates that clash with those venues.

We will also try to time our fairs when there is a minimum of other fairs available on the same date in the South East. We use www.antiques-atlas.com for planning and all our fairs will appear on that site once venue and date is confirmed.

We believe that the venue is key to a fairs success therefore we will ideally be booking venues that can accommodate 50-75 dealers we believe this makes the fair attractive to customers and collectors as it allows a variety of different traders with varied stock.

We will try to ensure all venues have free and ample parking.

We will target venues that also have a high level of existing visitors and footfall to give our dealers the best chance of meeting their sales targets. Our first fair is at The Warren www.mpthewarren.com in the Coney suite

We will always choose venues that allow as easy access as possible for our dealers and where the venue allows it, we will offer set up on the Saturday afternoon.

We will find and only book new venues that are in high density population areas with targeted demographics to try to ensure you get visitors who can afford to actually buy from you .. rather than just come to look!

Stock

To attract the right buyers’ Needful things fairs will focus on offering antiques and collectables to our visitors rather than what has become known as vintage.

We hope that means those dealers who predominantly sell general antiques and those who are specialist dealers will find a home at Needful Things.

We will limit the number of specialist dealers selling the same stock for example if you exclusively only sell one type of antique/collectible, instances may include, Clarice Cliff, Coins, Stamps, Whitefriars glass, Moorcroft, etc we will typically limit to a maximum of three dealers in any one category, on the basis of the quality of their stock and on a first come first served basis.

To ensure we offer our visitors the very best experience we may ask for images of your stock before confirming your booking. Should you wish to book a stand at one of our fairs please e-mail info@needful-things.co.uk

Available pitches

Single pitch 1.8m by 1.5m £50

Double pitch 3.6m by 1.5m £90

Triple pitch 5.4m by 1.5m £140

Discounted rates for booking multiple dates

Trader Benefits

We will provide free tea and coffee to all dealers for the duration of the fair.

Every stall holder will be entered into a raffle the prizes will be drawn 30 mins before the scheduled close of the fair..

The winner will get a refund of twice the cost of their pitch

Second prize will be a same sized free stall at our next fair

Third prize will be 50% off a pitch at our next fair

One stallholder will be selected to have their stock and information permanently featured on our website.

T&C’s apply

Marketing

The Needful things team are marketing professionals and will maintain a targeted marketing campaign in the run up to all its fairs which will include.

Banners to be on venue announcing the fair for one week ahead of fair date.
A minimum of 5000 advertising leaflets distributed at antique fairs across Kent, Surrey and London.
A Geo targeted advertising campaign to all local locally named FACEBOOK groups in the Fair catchment area (see current list here for next fair)
Local directional signage on the day
All visitors will be given a chance to tell us if there was too much or too little of a particular antique or collectable to allow us to target new dealers
All visitors will be given the option to provide details of what type of antique of collectible interests them.

Free prize draw (T&C’s apply)

All paying visitors will be entered into a free prize which will be drawn at the close of the fair at 4pm there will be three prizes:

1st Prize £250:00 voucher
2nd Prize £100:00 voucher
3rd Prize £50:00 voucher

One of the terms and conditions is the prize money MUST BE spent on Antiques and collectibles at the next Needful things monthly fair.

We believe this will have the following effect:

The free draw will motivate more people to attend the fair

Visitors will prioritise our fair over others

We can collect contact details to build a database of visitors for marketing purposes

Benefits to dealers:

The prize money MUST be used to purchase from your stalls and stock

Visitor numbers increase

Repeat visitor numbers increase

Benefit for Needful things Fairs:

Visitor numbers increase

Repeat visitor numbers increase

Dealers prioritise our fairs

Business Model

Our model is to create a network of fairs which are a win - win for you, our dealers and our visitors to Needful things fairs. This means everything we do will be aimed at

“Putting the right buyers with the right dealers”

We hope you feel that these goals that we have set for our fairs make “Needful Things” antique and collectors fairs attractive to you if you would like to enquire please follow this link and we look forward to seeing you selling at one of our venues soon.

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